Operating model
Two doors / one systemBuild it right.
Then keep it moving.
Most agencies stop at launch. We work on both sides of it: high-stakes commerce engineering and the daily systems that turn a store into an operation.
When the current system has reached its limit
Design the next platform.
Medusa/headless builds and migrations for complex commerce, with strategy, architecture and delivery handled together.
When growth needs operators, not another supplier
Operate the growth layer.
Development, technical SEO, merchandising systems, CRO/performance, prioritisation, implementation and KPI reporting. From £3k/month.
Capabilities
Integrated by designThree systems. One commercial outcome.
Engineering depth
without the hand-offs.
Platform engineering
Commerce without the platform ceiling.
Replatforming, storefront architecture and operational tooling built as one connected system.
Demand systems
Technical growth that compounds.
Search, performance and content infrastructure designed into the product rather than bolted on later.
Agentic operations
Software that joins the team.
Practical agents, automations and control surfaces connected to live operational data.
Proof of work
Selected system / 2026£4.5M UK vape retailer
Migration data.
Under verification.
509,000 orders, 1.6m line items and 260k customer records are included in the flagship pre-launch verification. 0 orphan records have been observed in the current verification. Production cutover has not yet been verified.
How we work
Signal over theatreWe do not sell decks.
We reduce uncertainty until the right thing is obvious, then ship it.
Observe
Data, systems and constraints before a single recommendation.
↗Model
A clear technical and commercial definition of the problem.
↗Build
Working software released in visible, testable slices.
↗Operate
Measure what changed, keep the useful parts moving.
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