About Us

About Hollowpoint

We're a small agency that does one thing well: helping Shopify Plus stores grow through technical SEO and development. No social media management, no brand strategy, no random digital services. Just Shopify Plus, done properly.

The agency started because we saw a gap. There are plenty of SEO agencies, plenty of web developers, and plenty of Shopify partners. But finding people who understand all three deeply enough to actually solve complex problems? That's surprisingly rare.Our team writes Liquid code every day. We understand how Shopify handles data, URLs, and all the technical quirks that affect search rankings. When we identify an SEO problem, we can usually fix it ourselves rather than sending you a document full of recommendations and hoping your developers figure it out.

What We Actually Do

We work with Shopify Plus stores generating significant revenue - typically over a million pounds annually. At this level, the problems are more complex and the stakes are higher.

Technical SEO

Comprehensive audits that go beyond running Screaming Frog. We understand how Shopify specifically creates technical problems and how to solve them within the platform's constraints.

Performance Optimization

Site speed and Core Web Vitals aren't just about rankings. They directly affect conversion rates. We optimise at the code level, not just with surface-level fixes.

Ecommerce SEO

Category page strategy, product optimization, content that supports sales rather than just generating traffic. The unique challenges of large-catalogue SEO.

Shopify Development

Custom Liquid work, theme modifications, integrations. When off-the-shelf solutions don't fit your requirements, we build what you need.

Why We Focus on Shopify Plus

We could work with any platform. Plenty of agencies do. But specialisation means we're actually good at what we do rather than mediocre at everything.

URL structures that create SEO challenges if not handled correctly
Checkout customisation options that standard Shopify doesn't have
Larger catalogues that amplify any technical problems
Enterprise-level integrations that need proper implementation
Higher revenue at stake, meaning mistakes cost more

By focusing exclusively on Plus stores, we've encountered most problems before. We know what works and what doesn't. We're not learning on your site.

Our Approach

Direct Access

When you work with us, you talk to the people doing the actual work. No account managers translating your requirements through multiple layers.

Honest Assessment

If we don't think we can help, we'll tell you. We'd rather turn away work than take on projects where we can't deliver results.

Results Over Activity

We measure success by traffic and revenue growth, not by how many reports we send or how many keywords we track.

No Long Contracts

We don't lock clients into year-long agreements. Our work speaks for itself.

The Team

We're a small team based across Birmingham (UK) and Dubai (UAE). Small is intentional - it means senior people work on every project, not just supervising juniors who are still learning.Everyone on the team has deep Shopify experience. Our developers understand SEO implications of code changes. Our SEO people can read Liquid code and understand what it's doing. This crossover is rare and it's why we can solve problems other agencies identify but can't fix.

Where We're Based

Birmingham, UK

Our main office. Central location serves clients across the UK and Europe.

Dubai, UAE

Our Gulf region base. Serves clients in the UAE, Saudi Arabia, and wider GCC markets.

Our Values

Expertise Over Everything

We invest in staying current with Shopify changes, SEO updates, and development best practices.

Clarity Over Complexity

We explain things in plain language. Technical jargon impresses nobody and helps nothing.

Quality Over Quantity

We take on fewer clients and do better work. Volume doesn't interest us.

Honesty Over Comfort

We tell you what we actually think, not what you want to hear.

Get in Touch

If your Shopify Plus store could benefit from proper technical SEO or development work, we'd be happy to have a conversation about whether we can help.Contact Us