Case studies/ case-studies

Builds we’ve actually shipped.

Shopify Plus AI engineering, custom web builds, SEO-first business websites and runbook-style operating systems. Specifics, numbers, and proof from work we have actually shipped.

§ 01 — WORK5 entries

TRACK A · AI ENGINEERING01

Shopify Plus AI operating system on Claude Code

Content verticals, listing verticals, bulk editing, custom Shopify tooling, dashboard surfaces and runbooks across a 7,000+ variant Shopify Plus operation.

£10k+/mooperating cost removed

Read case study

TRACK A · WEB + OPS02

Property operator: SEO-first website and operating system

Live Next.js site, service pages, 9 city/area SEO pages, lead capture and runbook-style operations context for a real property business.

9city SEO pages shipped

Read case study

TRACK B · SEO03

SEO foundation that started ranking on a brand-new Shopify store

A fresh Shopify domain — DR 0, no backlink profile — picking up GSC impressions within months. The technical foundation landing before third-party tools register the site.

DR 0 → ↑GSC impressions in months

Read case study

TRACK A · WEB BUILD04

Private healthcare clinic: custom website for local leads

Bespoke Next.js, Sanity and Vercel site with service architecture, local SEO foundations and patient enquiry flow for a private ultrasound clinic.

Localhealthcare search intent

Read case study

TRACK B · B2B SEO05

Wholesale supplier: custom Shopify build generating leads

Trade-first Shopify build and SEO foundation that turned wholesale search intent into hundreds of qualified enquiries from cafes and retailers.

100shot wholesale leads

Read case study

hollowpoint.io / contact

operator@hollowpoint:~$cat engagement.txt

Want the engineering pattern in your business?

Most of these builds came out of AI engineering engagements — embedded, fixed-scope, owned by the client at the end. If that sounds relevant, the conversation is worth having.

Talk to us Grab a 30-min slot