Case studies/ case-studies

Builds we’ve actually shipped.

Operator-led ecommerce systems, marketplace analysis, Medusa migrations and SEO work. Specifics, methods and evidence from work we have actually delivered.

01

WORK

8 entries
RUN · SHOPIFY OPERATIONS01

Shopify product listing automation that removed roughly 50 weekly hours

A governed workflow connecting research, content, images, product data and Shopify drafts for a complex multi-million-pound catalogue.

~50 hrsweekly workload removed
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RUN · MARKETPLACE ECONOMICS02

Finding more than 700 loss-making eBay SKUs

Orders, signed fees, postage and external stock costs reconciled into one SKU-level action model, followed by a live comparison.

~2xestimated margin rate
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BUILD · MEDUSA + TECHNICAL SEO03

Proving URL and redirect parity before a Shopify-to-Medusa launch

Current routes and years of redirect history treated as controlled data migrations with collision review, rollback and runtime tests.

9,418redirects verified
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TRACK A · AI ENGINEERING04

Shopify Plus AI operating system on Claude Code

Content verticals, listing verticals, bulk editing, custom Shopify tooling, dashboard surfaces and runbooks across a 7,000+ variant Shopify Plus operation.

£10k+/mooperating cost removed
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TRACK A · WEB + OPS05

Property operator: SEO-first website and operating system

Live Next.js site, service pages, 9 city/area SEO pages, lead capture and runbook-style operations context for a real property business.

9city SEO pages shipped
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TRACK B · SEO06

SEO foundation that started ranking on a brand-new Shopify store

A fresh Shopify domain — DR 0, no backlink profile — picking up GSC impressions within months. The technical foundation landing before third-party tools register the site.

DR 0 → ↑GSC impressions in months
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TRACK A · WEB BUILD07

Private healthcare clinic: custom website for local leads

Bespoke Next.js, Sanity and Vercel site with service architecture, local SEO foundations and patient enquiry flow for a private ultrasound clinic.

Localhealthcare search intent
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TRACK B · B2B SEO08

Wholesale supplier: custom Shopify build generating leads

Trade-first Shopify build and SEO foundation that turned wholesale search intent into hundreds of qualified enquiries from cafes and retailers.

100shot wholesale leads
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NEXT STEP / HOLLOW POINT

Want a more accountable delivery system?

These studies show the work. The operator layer explains how RunbookOS and agentic operations support the people delivering BUILD and RUN work. If the underlying commerce problem is clear, the conversation is worth having.

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