Build logs and field notes.
Longer pieces on Shopify Plus engineering, AI engineering and SEO from operators who run their own stores. Less marketing-speak, more what we actually shipped.
Shopify SEO checklist for 2026: the work that actually moves rankings
A practical checklist for Shopify operators covering canonicals, collection pages, product content, internal links, Core Web Vitals and Search Console measurement.
Read postHow to audit a Shopify store for SEO without writing a 90-page PDF
A Shopify SEO audit process that turns crawl, template and Search Console findings into a 90-day roadmap for technical fixes, commercial pages and content work.
Read postShopify collection page SEO: how to make category pages earn rankings
Collection pages are usually the highest-leverage SEO assets on a Shopify store. Here is how to structure, write, internally link and refresh them.
Read postShopify duplicate content and canonical tags: what to fix, and what to leave alone
A technical Shopify SEO guide to duplicate URL surfaces, canonical tags, filtered collections, Search Console canonical reports and fix order.
Read postCore Web Vitals for Shopify: fixing speed without breaking the store
How to improve LCP, INP and CLS on Shopify by auditing templates, app scripts, media, layout shift and the revenue pages that matter.
Read postShopify SEO in Dubai and the UAE: payments, VAT, shipping and local search intent
A practical guide for UAE Shopify operators covering payments, VAT language, shipping, local trust, Dubai search intent and ecommerce SEO structure.
Read postWhat a forward-deployed engineer actually does — and why Shopify Plus operators need one
A forward deployed engineer (FDE) embeds with one customer and ships production software inside their environment. The role started at Palantir, scaled at Anthropic and OpenAI, and is now reaching ecommerce. Plain explanation of the role, salary, and why operators with real catalogue depth are starting to hire FDEs instead of agency retainers.
Read postPieces in the queue. We’d rather publish a few good things than a stream of filler.
- ·Shopify MCP server architecture
- ·Running a Shopify Plus store with Claude Code
- ·AI agents for Shopify in production
- ·Shopify product page SEO