Shopify SEO agency, shipped from inside the theme.
Shopify SEO for operators who need the fixes shipped, not just diagnosed. We write Liquid, build themes, create collection-content systems, and use real Shopify operating data to decide what gets worked on first.
Shopify is brilliant for running a store. It also has real SEO limitations that generic agencies don’t know how to handle. We do — because we operate Shopify stores ourselves and have built the systems behind real catalogue, content and lead-generation work.
The five problems that actually move the needle on Shopify.
§ 01
Duplicate content everywhere.
Shopify creates separate URLs for every variant, sort order and paginated view. A 2,000-product store can easily generate 20,000+ indexable URLs — most of them duplicates that dilute rankings.
Every product sits under /products/, every collection under /collections/. Canonical tags ship out-of-the-box but break under app-injected variants. Most agencies don’t know how to harden them.
product.liquid
<link rel="canonical"
href="{{ canonical_url }}">
→// app override:
→<link rel="canonical"
x href="?variant=42&app=junk">
§ 03
Thin auto-generated pages.
Tag pages, vendor pages, filtered collection views. Shopify creates them automatically, Google indexes them, and they compete with the pages you actually want to rank. We fix the indexation problem, then build collection-content systems for the commercial pages that should earn visibility.
gsc.report
Indexed: 18,432
Useful (canonical): 1,247
xCrawl waste: ~94%
§ 04
App bloat killing speed.
Every app you install adds JavaScript to your theme. We’ve audited stores running 30+ apps where the homepage loaded 4MB of scripts. Google penalises this through Core Web Vitals.
lighthouse.json
LCP: 4.8 s
CLS: 0.31
JS: 3.9 MB
xPerfScore: 28 / 100
§ 05
Crawl budget waste.
Googlebot has limited time on your site. If it’s crawling thousands of filtered URLs and out-of-stock product pages, your important collection and product pages get crawled less often.
robots.txt
User-agent: *
Disallow: /search
Disallow: /*?sort_by=
Disallow: /*?filter.
→Sitemap: /sitemap.xml
——
§ 03 — SERVICE LINES4 capabilities
Everything done in-house, by people who work in Shopify daily.
Full technical crawl, GSC review, competitor audit. End the week with a prioritised list of issues and opportunities — not a 90-page PDF that sits in a drawer.
WK 02§ 02
Strategy & roadmap
Six-month roadmap. What to fix first, which pages to prioritise, what content to create, and which workflows can become repeatable content or listing verticals. Shared with you before any work starts so there are no surprises.
WK 03–08§ 03
Technical fixes
Direct work in your Shopify theme code. Canonical tags, schema markup, crawl directives, speed optimisation. Liquid + JS daily; fixes get implemented properly the first time.
WK 09–24§ 04
Content & links
With the technical foundation solid, focus shifts to content and authority. Collection content, buying guides, targeted link building, and GSC-led refresh cycles. This is where rankings compound.
ONGOING§ 05
Reporting & iteration
Monthly reports against rankings, traffic and revenue from organic search. Strategy adjusts based on what the data shows, not what we assumed three months ago.
——
§ 05 — SCOPE & PRICINGGBP · no lock-in
HP-SHOPIFY-SEOFIXED SCOPE
MONTHLY MANAGEMENT
from £2,499 / month
rolling
ONE-TIME AUDIT + FIXES
from £3,500
4–6 wks
SPEED OPTIMISATION
from £1,500
one-time
No long-term lock-in contracts. We work on rolling monthly agreements because we’d rather keep clients through results than contractual obligation.
Most SEO agencies treat Shopify like any other CMS. They'll write blog posts and build links, but when it comes to fixing the technical problems specific to Shopify, they either can't do it or have to outsource it. We work in Shopify theme code every day. When we identify a crawling issue or a schema problem, we fix it ourselves in Liquid, not hand it off to a developer who's never touched Shopify.
What does Shopify SEO actually cost?
Monthly retainers start from £2,499 for ongoing SEO management. One-time technical audits with implementation start from £3,500. The exact price depends on your store size and how much work is needed. We'll always give you a fixed quote after the initial assessment so there's no ambiguity.
How long before we see results?
Honest answer: it depends on where you're starting from. Stores with existing domain authority and technical debt tend to see movement within 8-12 weeks once the fixes are in place. New stores or those in competitive niches take longer, usually 4-6 months for meaningful traffic growth. We set expectations upfront and don't promise timelines we can't back up.
Can you guarantee first page rankings?
No. And you should be suspicious of any agency that does. Google's algorithm considers hundreds of factors, many outside our control. What we can guarantee is that we'll implement best practices correctly, create a solid technical foundation, and build your organic visibility methodically. Our clients consistently see traffic growth, but we won't promise a specific position for a specific keyword by a specific date.
We already have an SEO agency. Can you just handle the Shopify technical side?
Yes, and this is actually a common arrangement. Many SEO agencies are strong on content and link building but struggle with Shopify-specific technical implementation. We can work alongside your existing agency, handling the technical SEO work they can't do. We've done this for several clients and it works well when both sides communicate clearly.
Do you work with Shopify Plus stores only?
No. We work with stores on all Shopify plans. That said, larger stores tend to benefit more from specialist SEO because they have more products, more technical complexity, and more revenue at stake. If you're on the basic Shopify plan with 20 products, you might not need a specialist agency yet.
What about Shopify's built-in SEO features?
Shopify has decent basic SEO out of the box, things like auto-generated sitemaps, editable title tags, and canonical URLs. But "decent basic" isn't enough when you're competing against established brands. The built-in features don't handle duplicate content properly, don't implement structured data beyond basics, and don't address crawl budget issues. That's where specialist work comes in.
What reporting do we get?
Monthly reports covering keyword rankings, organic traffic, organic revenue, and technical health metrics. We also include a summary of what we did that month and what's planned next. You'll have direct access to us via email and Slack for questions between reports. No waiting until the next monthly call to get answers.
hollowpoint.io / contact
operator@hollowpoint:~$cat next-step.txt
Ready to fix your Shopify store's SEO?
We'll run an initial assessment, tell you what we find, and give you a clear plan. If the real problem is technical SEO, content depth, theme implementation, or catalogue operations, we'll say that plainly.